[2] On March 23, 2016, a trailer was uploaded to the Nuclear Blast YouTube channel, detailing Hatebreed's upcoming album by revealing its cover art, track listing and release date.

The trailer also includes details of the band's upcoming tours across Europe and North America, in support of the album.

[4] According to an article published by Loudwire, the album "deals heavily with topics such as social injustice, police brutality, drug abuse and self-positivity through positive mental attitude."

On the lyrical themes surrounding the opening track "A.D.", lead vocalist Jamey Jasta stated that the song "was a way that I could voice my frustration about the loss of opportunities available to the average guy.

With the government and big business drowning in corruption and greed, the average person is being squeezed, so achieving the American dream is becoming less and less real.