[6][7][8] The Cumberland Argus and Fruitgrowers' Advocate was promoted as "the recognised local paper, largest circulation, best advertising medium."
[9][10] Lovell, who was the main Editor of paper, died in February 1888, leaving Richardson to take up editorial duties.
This merger provided The Cumberland Argus with more districts to cover, and the owners decided to issue the newspaper twice weekly (on Wednesdays and Saturdays) commencing with Vol.
Little and Richardson retained the services of John Black and G. B. Davey, the former owners of The Cumberland Free Press.
[18][19][20] On the eve of 1903, The Cumberland Argus, was promoted to potential advertisers as, "one of the Largest and Most Widely Read Provincial Papers in N.S.W.
"[21] In February 1912, Messrs. Little and Richardson registered Cumberland Argus Ltd., with a capital of £25,000 in £1 shares on the Sydney Stock Exchange.
1927), leaving Thomas Little as the sole remaining founder and proprietor of The Cumberland Argus and Fruitgrowers' Advocate.
3057, dated 22 July 1924, The Cumberland Argus was issued on Tuesdays and Fridays, reflecting the actual day of publication.
Despite it being "more convenient for all connected with the paper to continue the publication on Tuesdays and Fridays", the majority of their advertisers had requested the change to Thursdays, to allow the newspapers' "thousands of readers" time to read "most of its contents before proceeding to make their week end purchases."
The advantage of the Monday edition was that readers would be given the weekend news and sporting results a day earlier.
He eventually founded the Parramatta Advertiser in 1933, in competition with his former employer and helped form Cumberland Newspapers Ltd.[30] With issue No.
A full-page advertisement, appearing in the previous issue promised that the new Cumberland Argus, "this greatest of district papers", would include "features to interest the whole family", including "comprehensive sporting reviews" for the Fathers, a new Women's supplement and fashion pages for the Mothers and "comic strips for the youngsters.
[44][45][46][47][48][49][50] Parramatta City Council Library Service holds the microfilm covering 1893 onwards, at its Heritage Centre.
[52][53] City of Ryde Library Service holds the microfilm of The Cumberland Argus from 22 September 1888 until 27 December 1934.
[56][57][58] The project to digitise the newspaper was partly funded by Auburn, Blacktown, Campbelltown, Fairfield, The Hills, Holroyd, Hornsby, Liverpool, Parramatta and Ryde Councils and the University of Western Sydney Library.
This funding provided free online access to the 1920–1950 portion of The Cumberland Argus and Fruitgrowers' Advocate.
[61] An index to soldiers from the Parramatta District who served in World War I was compiled by N. Trembath in 1995, using the records of the Cumberland Argus.