The Daily Bugle (formerly TheDailyBugle.net) is an American faux current affairs digital series serving as the center of several viral marketing campaigns created by Sony Pictures.

The first season of the news program features J. K. Simmons as J. Jonah Jameson, reprising his role from the MCU films and Sam Raimi's Spider-Man trilogy.

A second season, leading up to the events of the sequel Spider-Man: No Way Home and featuring Angourie Rice reprising her role as Betty Brant, began in November 2021.

A third season, leading up to the events of the SSU film Morbius and featuring Nicque Marina as a fictionalized version of herself, released in March 2022, separately from the No Way Home videos.

Also reprising their roles from the Marvel Cinematic Universe (MCU) films are Tony Revolori as social media influencer Eugene "Flash" Thompson, Hannibal Buress as Midtown High gym teacher Coach Wilson, Jacob Batalon as Ned Leeds,[6] and Tom Holland as Peter Parker / Spider-Man, with Jake Gyllenhaal appearing as Quentin Beck / Mysterio via archive footage from Spider-Man: Far From Home.

From 2002 to 2007, the character of J. Jonah Jameson was featured in a trilogy of live-action films directed by Sam Raimi, serving as a major source of comic relief throughout the series, retaining a dislike for Spider-Man and taking delight in anything that might discredit or defame him, but remains a good man at his core.

According to Kevin Feige, the changes in the real world also meant that moving the character from a newspaper editor to a "radical right news journalist that kind of scream[s] in front of the camera" made more sense.

[4] Other content released for the viral marketing campaigns include ongoing posts on social media sites such as Twitter and Instagram,[16] as well as a real version of the fictional TheDailyBugle.net website.