The Daily Mash

The Daily Mash is a British satirical website providing parodic commentary on current affairs and other news stories.

Neil Rafferty (a former political correspondent for The Sunday Times) and Paul Stokes (former business editor of The Scotsman), created the website in 2007 and remain the lead writers.

Rafferty is a former political correspondent for The Sunday Times, has also written for the Press Association and Business AM, and is a former spokesman for the smokers’ lobby group FOREST.

It presents a niche opportunity to advertisers because of its apparent target audience of procrastinating office workers (Citi employees complained to The Daily Mash and independent publications after the company banned them from accessing the site[4]).

[2] Highlights of the publication's first year have been published in book form as Halfwit Nation: Frontline Reporting from the War on Stupid,[5] both to acclaim[6] and to complaints of unintelligent, overly crude humour.