Apart from pop and rock, it also promotes hip hop, urban, dance, crossover, roots and world music.
The Dutch Rock & Pop Institute is involved in various international activities, either as originator or as a partner.
In 2001 in conjunction with the Conamus Foundation it launched the campaign musicXport.nl, which stimulates the promotion of Dutch music in neighbouring Germany.
Due to budget cuts by the Dutch government, the campaign has temporarily been put on hold.
The institute gave Dutch venues for live pop music the status of mainvenue.