[1] It is an annual competition since 2007, aiming to "transform visionary ideas into market-ready solutions by offering finalists the unique opportunities to pitch their project to world business leaders".
[5] Submissions are judged by a panel that includes Yves Behar, Richard Branson, David DeRothschild, Bill McKibben, and TreeHugger Founder Graham Hill.
[7] Ideas, great or small, realized or prototypes, are considered but must distinguish themselves in six criteria: Achievable, Scalable, Measurable, Useful, Original and Ecological.
This will include an exhibition in London, in conjunction with the Financial Times’ Sustainable Business Conference and gala dinner that will invite CEOs, entrepreneurs and venture capitalists to match innovation with investment.
[12] A prestigious and eclectic panel served on the Selection Committee, including: Paola Antonelli, Adam Bly, David Buckland, Antonio de la Rua, David de Rothschild, Nicky Gavron, Scott Hahn, Peter Head, Graham Hill, Dr. Dan Kammen, Yang Lan, Thom Mayne, Michael McDonough, Khaldoon Khalifa Al Mubarak, Barry Nalebuff, Sergio Palleroni, John Picard, Werner Sobek, Terry Tamminen, Suzanne Trocmé, Dilys Williams, and Dr. Kenneth Yeang.