By the summer of 1976, Asbury Park was in a state of decline, albeit the Empress Hotel remained a popular establishment.

[6] The nightclub lured crowds of gay travelers away from Fire Island and instead to the beaches of Asbury Park.

[citation needed] The hotel portion reopened in August 2004,[7] and is very popular among gay, lesbian, bisexual, and transgender travelers in New Jersey.

A clothing store, Esphera, catering to gay beach-goers, was added to the ground level in 2008 and is open during the summer months.

[citation needed] The hotel also features a gift shop, lounge, nightclub and outdoor pool.