The move to New York enabled the label to expand and diversify their building roster (Dissection, Moonfog, Voivod) with artists such as Mindless Self Indulgence, Danzig, Lemonheads, Juliette Lewis, Badly Drawn Boy, Brendan Perry, Art Brut, The Prodigy, Anathema, Dir En Grey, and Anvil.

After winning the Eurovision contest with 120,000,000 votes, Finnish metal band Lordi joined the roster, shortly thereafter The Answer came on board, who were hand-picked by AC/DC to support them on their 2008 worldwide tour.

[citation needed] 2011 also marked the acquisition of the Music For Nations catalog including releases from Opeth, Paradise Lost, Cradle Of Filth, Anathema, Godflesh and more.

Working with Microsoft, 7 Hz Productions and Neil Davidge proved to be a monumental move for the label and the release, cracking the record for Billboard's Highest Charting Video Game Soundtrack ever.

After that, the label began working with UK management company Raw Power and released albums for AxeWound (Bullet For My Valentine, Cancer Bats), Funeral For A Friend, Crossfaith and While She Sleeps.

The End Records rounded out 2012 with Rhythms Del Mundo ‘Africa’, which went number 1 at the iTunes world charts and became the main theme in Wold Bank's annual event.

(Ginger Wildheart and Victoria Liedtke), Arthur Channel (Jack Irons, Greg Richling, Alain Johannes, Jon Greene), American Sharks, The Red Paintings, Crossfaith, Okta Logue, The Candles, Eklipse, Dead Letter Circus and many more.