The Face (stylized in all caps) is the sixth Japanese studio album (eleventh overall) by South Korean recording artist BoA.

Recorded in Japanese with minor phrases in English, The Face is a pop album containing influences from electropop.

BoA embarked on her The Face Live Tour in support of the record, which spanned 20 concerts across Japan.

[4] In an interview with Oricon in February 2008, BoA commented that she decided to have more creative control on her new album by writing lyrics herself and was more particular about the selection and arrangement of the songs.

[2] For The Face, BoA's record label Avex Trax enlisted longtime creatives such as Natsumi Watanabe, H-Wonder and Kazuhiro Hara, as well as foreign producers like Daniel Pandher, Tommy La Verdi and Jonas Jeberg to work on its material.

[5] The Face was recorded at various studios throughout Japan during 2007 and 2008, and was mastered by Chris Gehringer at Sterling Sound in New York City.

Shortly afterwards, BoA announced another single, "Be with You", which was planned to be released along with her sixth Japanese studio album.

In a review of the album, Adam Greenberg from AllMusic wrote, "BoA put together a safe set.

The songs here are nice, they're largely sugary little ballads making full use of a sweet and slightly warbling vocal, and they tend to show off components of a lot of American R&B circa 1996 or so.

"[6] Four music videos (or PVs) were released in support of the album: "Sweet Impact", "Love Letter", "Lose Your Mind" (featuring Yutaka Furukawa from Doping Panda), and "Be with You."

Yutaka Furukawa from rock group Doping Panda also makes an appearance in the music video playing the electric guitar.

The PV shows scenes of BoA in a canoe, on a couch, and spending time with a Golden Retriever.