The models perform for these clients in a wide variety of shoots, commercials, or runway shows.

In instances where a mentor loses all of her contestants, the competition goes on between the two remaining teams.

The winning team remains immune as usual, but the losing mentor is forced to send two girls into the elimination room as opposed to one, with only one of them returning.

In rare cases, a model can also be evicted from the competition without prior warning outside of the elimination room.

The model who wins the competition becomes 'The Face' of the brand, bringing victory for her mentor and team.