Mirabel introduces her multigenerational Colombian family and their magical powers to the audience with the song, which has been described as an uptempo vallenato tune with a rap outro.

It is mostly sung by American actress Stephanie Beatriz, who voices the film's protagonist, Mirabel Madrigal.

Olga Merediz, who provides the singing voice for Mirabel's grandmother Alma "Abuela" Madrigal, appears briefly in the song.

[1] "The Family Madrigal" is a vallenato tune,[2] driven by Colombian folk instruments such as an accordion, caja vallenata and guacharaca.

Mirabel performs the song to introduce the film's core characters—the Madrigal family—and their magical "gifts" to the audience.