They spent a lot of time performing as resident band at the La Tania ski resort in the Alps before their début doing covers (such as "Video Killed the Radio Star" by The Buggles and "Raining Blood" by Slayer), and after the line-up of The Feeling had been completed, they continued to use the name Superfly, as it was easier to get bookings.

[7][8] It was later revealed in a podcast for The Times that the band had "blagged" their way into the La Tania residency, saying they could perform fifty songs when in fact they only knew six.

After these gigs they would sell demo CDs, which included the tracks "Funny Cigarette", "Sun Is Shining", "Still You Want More", "Never Be Lonely" and "Join with Us".

[10] However, following the performance their manager Adrian Jolly phoned up Bloom and persuaded him to ignore the disastrous gig and instead listen to the band's demos.

In November 2006, just days after returning from the US, the band headed off on their first major UK and Ireland tour, playing at Birmingham, London, Cambridge, Brighton, Oxford, Southampton, Cardiff, Bristol, Manchester, Nottingham, Liverpool, Newcastle, Hull, Glasgow, Leeds, Belfast and Dublin.

[12][citation needed] "Fill My Little World" was used in the farewell montage on the last The Vicar of Dibley on New Year's Day 2007 and an edited version of "Love It When You Call" appeared in the 2007 film Good Luck Chuck.

At the end of March 2007, the band went Stateside once again, taking part in VH1's first ever "You Oughta Know" tour alongside Mat Kearney and Rocco DeLuca and The Burden.

The band played a short two-night series of intimate concerts at The Water Rats on 4 and 5 May 2010 to preview new tracks for the album.

Singer and wife of bassist Richard Jones Sophie Ellis-Bextor performed a duet with the band on their third album on the song "Leave Me Out of It".

During two small concerts at The Water Rats venue in London 4 and 5 May 2010, The Feeling showcased 10 new songs: "Set My World on Fire", "Leave Me Out of It", "Build a Home" (originally "Penny's Dropped"), "Love & Care", "Another Soldier", "Say No", "Seven Years", "Searched Every Corner", "Bullshit Rules the World" and "Undeniable" (the last track on their third album).

[18] In November 2011, in an interview on the band's website, drummer Paul Stewart revealed that they had begun work on their fourth studio album after a string of successful live dates with a stand in instrumentalist known as cosmic vibes.

[19] In 2012, the band performed as the headline act at Gonville & Caius' May Ball, playing a range of their greatest hits and some covers.

As an apology for rescheduling the tour, the band did a small show at The Doghouse (Dan's house) at which they played songs from the fourth album, including "Rescue" and "Boy Cried Wolf".

In an interview with Vicki Michelle on Phoenix FM in February 2019, Gillespie Sells stated that the band were writing a new album, due for release in 2020.

[21] And on 2 December 2020, the band posted a picture on social media of the progress of fourteen songs off their sixth studio album.

In September 2021, as a taster for the new album, they released their version of "This Was Me", which Dan Gillespie Sells wrote for the film adaptation of the West End musical Everybody's Talking About Jamie.

The album's title would be later revealed as "San Vito", released on 12 April 2024, on digital download, CD and vinyl, in association with a UK/Europe tour throughout 2024.