Hosted by Peter Pek and Chan Boon Yong, the show is directed by award-winning director Ng Ping Ho of Kopitiam fame.

Each week, candidates compete in a series of tasks dealing with different disciplines in business that is imperative to the success of a corporate high-flier.

In addition, in episode 7, both corporate leaders leave their jobs as mentors to the teams and a new CEO enters the picture.

The grand prize fell in the hands of Joel Neoh Eu-Jin, who is now known for pioneering "youth entrepreneurship".

Season two premiered on 2 August 2008, in which fourteen aspiring entrepreneurs vie for the position of Assistant CEO in "The Firm", again divided into two teams – Equity and Asset, led by Pek and Chan respectively.