The Fly was a free music magazine owned by MAMA & Company, published monthly in the United Kingdom.
The magazine started as a listings leaflet in Camden, north London, for the Barfly nights at The Falcon, and later their own music venue on Chalk Farm Road.
[2] The magazine had a history for supporting bands early, having given the likes of Razorlight, Muse, Foals, MGMT and Coldplay their first cover features.
[6] The Fly relaunched its website in April 2008 with both a virtual magazine section and an online archive of all previous issues.
[7] Bands who have performed so far include Doves, Gaz Coombes, Everything Everything, The Cribs, Noah and the Whale, Warpaint, Black Lips, Dry The River, Badly Drawn Boy, The Kooks, J Mascis, Edwyn Collins, Jake Bugg, Ben Gibbard and Low.