The brand's characteristic jingle then plays and its logo appears on the screen, before cutting to the next set of ads during the commercial break.

Felipe Wielandt, brand manager who supervised the project, noted that the campaign sought to "reach consumers that are becoming increasingly aloof".

[9] Ad Age noted that the campaign, which blurred the line between television content and commercials, probably could not be aired in the United States "without invoking the fury of George Lucas".

[2][10] On 15 September 2004, Lucasfilm filed a claim before the Council for Self-Regulation and Advertising Ethics of Chile (Spanish: Consejo de Autorregulación y Ética Publicitaria, CONAR), alleging violations of copyright and the Chilean Code of Advertising Ethics, especially with regard to the discernment of the commercial for the audience by being linked to the scene that preceded it during the broadcast of the film.

[15][16] On 14 March 2024, during a broadcast of El Día Menos Pensado on TVN, an advertisement was added to a scene in the same style as The Force is with Cristal Beer as a transition to the commercial break.