The Fragrance Foundation

[3] In January 2015, former U.S. President Bill Clinton was the speaker at inaugural program Fragrance Foundation Talks, where he spoke about the "work with Haitian artisans and the fragrance houses for purchasing vetiver from more than 30,000 earthquake-stricken farmers," among other global issues.

[5] Conceived by former president, Annette Green, the Awards event have been held annually in New York City since 1973 and are attended by around 1,000 people.

[8][9] It is held on the last Saturday of April at children's museums and science centers across the United States.

Typically, museums and science centers celebrating the day will feature hands-on activities and informational displays about the sense of smell.

[10][11] The first day was celebrated on March 21, 2018, and numerous brands and retailers held promotions and social media campaigns.