She hits upon the idea of printing a calendar featuring some of the members of the Knapely branch of the Women's Institute, discreetly posing nude while engaged in traditional WI activities, such as baking and knitting, in order to raise funds.

Her proposal is initially met with great scepticism, but she eventually convinces ten women to participate in the project with her.

[5] Following the Leeds and Salford tryouts, the production transferred to London's West End at the Phoenix Theatre with an official opening night on 21 February 2017, with previews from 28 January 2017.

[10][11] A new production, with revised score and book and produced by Bill Kenwright, is to begin a UK tour at the Theatre Royal, Windsor in August 2023.

[12] The cast includes Tayna Franks, Maureen Nolan, Lyn Paul, Amy Robbins, Paula Tappenden, Marti Webb and Honeysuckle Weeks.