[4][5] So at the time, The Good Night Show allowed Sprout to capitalize on nighttime programming for preschoolers, setting itself apart from its competitor Noggin.

Throughout the block, viewers (referred to as "Sproutlets") were encouraged to participate in host-led games, songs, crafts, and lessons in yoga and sign language.

These themes included issues of interest to preschool-aged children and their parents, such as imaginary friends, teddy bears, shadows, opposites, or babysitters.

"[20] Susan Linn, a Harvard University psychologist, urged Sprout to cancel The Good Night Show for keeping children awake rather than helping them go to sleep.

[21] The president of Sprout, Sandy Wax, denied that the block was misleading, stating that "The Good Night Show is not a sleep aid for children ... it's a tool for parents to help them establish a bedtime routine for their preschooler.

While the second season was airing, Melanie Martinez alerted Sprout that she had appeared in two parody commercials from the Technical Virgin website six years earlier;[23] she was fired and replaced by Noel MacNeal from September 11 to December 2006.