Produced by Whizbang Films in association with ITV Studios and the Hallmark Channel, the series premiered on February 28, 2015, and ran for seven seasons, ending on July 25, 2021.

[8] As with the previous seven TV movies, the series continues the spirited life of newly widowed Cassie Nightingale, the good-hearted enchantress of the fictional Middleton, with her now-teenaged daughter Grace.

Several local landmarks are often seen in the background, such as the historic Collins Hotel, Westdale High School, The Ancaster Old Mill, and the Niagara Escarpment.

Hale continued to explain that the "Good Witch, averaging more than 2.5 million viewers on Sunday nights on the Hallmark Channel, consistently beat more talked-about shows such as Fargo, The Americans, Silicon Valley, Veep, and Pretty Little Liars."

Hale called the series "a gentle, sentimental primetime fable set in an idealized Middle American small city (not an angsty suburb), is the show you find your parents or grandparents watching when you come home for a visit.

"[10] In 2019, the show was one of the network's most popular original series, and the Good Witch closed its season five in first place among household ratings on Sundays.

[11] In July 2019, Deadline reported that Hallmark Channel renewed the series for a sixth season, and Bailee Madison would be leaving the show.