The teams are assigned different challenges every week for a chance to earn more money (usually in the form of selling the most of a special dish or making a version of a local delicacy for Tyler and a guest judge).
They're also thrown obstacles that hinder their ability to make normal sales (for example, switching their menu to vegan food or being unable to restock supplies for the day).
[citation needed] He believed it to be ideal because it combined the Survivor-style reality show competition with the rising trend of food trucks.
[3] Tyler Florence was immediately on board and as the show grew and got renewed, so did the food truck scene.
Florence believed the food truck trend grew in large part because of the economic slump around the early 2000s, and his show "helped invent an entirely new genre of restaurants".