It stars Samuel L. Jackson, Peter Berg, Damon Wayans, Jeff Goldblum, Jon Lovitz, Cheech Marin, John Rhys-Davies, Salli Richardson and Jamie Foxx.

James "The Grim Reaper" Roper (Damon Wayans), the undefeated heavyweight boxing champ of the world, defeats his latest challenger with ease and visits an after-party thrown by Rev.

Sultan and his unethical crew find Conklin in Cleveland, where he fronts a heavy metal band, advocates peace and Buddhism, and constantly preaches progressive social issues.

Conklin is uninterested in returning to boxing to face Roper, though he is eventually coaxed to do so through ego-stroking by Sultan and a promise of $10 million to help his quest in eradicating homelessness.

Conklin gets in shape quickly, regaining some of his old form, while Roper dismisses the fight as a joke - to the point where he puts on 25 pounds and is barely able to run after an ice cream truck.

Throughout all this, the true top contender to the heavyweight title, Marvin Shabazz (Michael Jace), and his trainer Hassan El Ruk'n (Jamie Foxx) are repeatedly denied the rightful chance to a fight, and they proceed to cause a headache for everyone involved in the hype scam.

Sultan and his crew use the media to promote the fight and publicize the white vs. black angle, even fabricating an Irish ancestor for Conklin.

Conklin quits boxing again, Kane's plan falls short, Sultan reaps a huge profit, and Roper's critics are silenced.