The Hits Album is a compilation album compiled by Sony Music TV, BMG and Cookie Jar Records, and released in the UK in August 1991.

The album is considered an extension of the Hits series which was originally launched in 1984.

The mistake was made by the compilers, Cookie Jar TV, who gave the album the catalogue number HITSCD15.

Although a number-one album in the UK Top 20 Compilations Chart, the partners behind the Hits brand briefly retired the series after this volume.

BMG then partnered the established TV marketing company Telstar Records in 1993 for the Hits 93 collections.