Caroline Hsu[2]Managing Director of Asia Pacific[1] The Hoffman Agency is a global public relations firm with headquarters in Silicon Valley that specializes in business-to-business technology.

[10] In 2000, the opening of the company's Beijing office made The Hoffman Agency the first Silicon Valley technology PR firm to enter mainland China.

Under the agreement, Hotwire collaborated with Hoffman's offices in Singapore, China, Hong Kong, Taiwan, Japan, Korea and Indonesia to provide public relations services to clients.

[24] Also in 2022, The Hoffman Agency acquired Munich-based public relations firm Eloquenza, which specializes in designing communication strategies for B2B technology companies such as Workday and Confluent.

[35] The Hoffman Agency won a 2014 In2 SABRE Award[36] for its work with the City after launching the Think Silicon Valley website[37] as the anchor to its overall communications campaign.

[38] The website has helped the City build relationships with local businesses and media, and established itself as a hub for advanced manufacturing, clean tech and life sciences.

[44] The Hoffman Agency created a launch campaign, which resulted in media coverage from publications including TechCrunch,[45] LA Times,[46] Men's Fitness[47] and USA Today.

[57] On the networking front, The Hoffman Agency has worked with Nokia on announcements such as the Photonic Service Engine 3 chipset launched in March 2018 that was covered by VentureBeat[58] and ZDNet.

[59] Additionally, Hoffman coordinated with Nokia to invite media members to the Future X Lab facility in New Jersey in November 2018, resulting in articles by The Wall Street Journal,[60] Network World[61] and Wireless Week, among others.

[72] The campaign resulted in coverage in USA Today[73] and Detroit Free Press,[74] and the Holmes Report shortlisted Hoffman in the Best in B2B Earned Media category for the IN2 SABRE Awards.