The film was paired with the animated featurette Winnie the Pooh and the Blustery Day in its original theatrical release but failed at the box office, and it received mostly negative reviews for its predictable script.

Madison Avenue advertising executive Fred Bolton, a Lakeville, Connecticut widower living beyond his means, is beset by two major problems.

His boss has instructed him to devise an original campaign in just 24 hours to promote their client Allied Drug & Food's over-the-counter indigestion medication, Aspercel.

Allied's chairman Tom Dugan wants a "jet set" appeal campaign that will "give sour stomachs class and dignity".

She volunteers to ride Aspercel in the International Horse Show and recruits her wealthy friend and equestrian Archer Madison as a trainer.