The Hundred is one of the "Big Four"[citation needed] major cricket tournament organised by ECB, alongside the County Championship, the One-Day Cup and the T20 Blast.

A report produced in 2023 by Fanos Hira, a chartered accountant, and assisted by ECB chairman Richard Thompson, showed a loss of £9m in its first two years.

The ECB's chief executive Richard Gould said he expected the tournament was "here to stay" beyond the current deal with Sky Sports, which runs until 2028.

A selection of Marvel's characters, such as Hulk, Iron Man and Black Panther featured in digital content with players from across all eight teams to introduce the competition to new audiences.

[15] In September 2024, it was reported the ECB had turned down a £400m offer for 75% of the competition, from Bridgepoint Group, a London-listed buyout firm.

[18] A 49% share in Birmingham Phoenix was sold for approximately £40m to Knighthead Capital, a US investment group that including NFL quarterback Tom Brady.

On the same day, Oval Invincibles announced that the Ambani family, owners of the Mumbai Indians, had acquired a 49% stake for around £60m.

[19] Sanjay Govil's Washington Freedom bought a 49% stake in Welsh Fire[20] and a consortium of tech billionaires led by Nikesh Arora acquired 49% of London Spirit for £145m.

[21] Lancashire became the first host county to sell part of their stake in their franchise, with 70% of the Manchester Originals going to the RP-Sanjiv Goenka Group, owners of the Lucknow Super Giants, for approximately £81m.

[25] The Laws of Cricket apply in The Hundred, with some major exceptions:[26] Eight city-based teams compete during the school summer holidays.

England's Test captain at the time, Joe Root, welcomed the ECB's plans, believing it would attract a completely new audience to the game.

[35] FormerIndian captain Virat Kohli cited concerns about the commercialisation of cricket and was not entirely in favour of the new version of the game.

Wisden noted that the response on Twitter and Facebook "has usually been cutting" but there has been less negativity on Instagram which is "mainly used by a younger age group".

[9] Women's cricketers have been particularly enthusiastic about the new format and the decision to run both competitions in parallel, with the same prize money, allowing many to turn professional for the first time.