The Incredible and Sad Tale of Innocent Eréndira and her Heartless Grandmother (Spanish: La increíble y triste historia de la cándida Eréndira y de su abuela desalmada) is a 1972 short story by Colombian writer Gabriel García Márquez.

The grandmother decides that Eréndira must pay her back for the loss, and sells her into prostitution in order to make money.

The story takes on the characteristics of a bizarre fairy tale, with the evil grandmother forcing her Cinderella-like granddaughter to sell her body.

The short story was adapted to the 1983 art film Eréndira, directed by Ruy Guerra.

Violeta Dinescu's opera Eréndira, to a German-language libretto, premiered in 1992 in Stuttgart.