The Japanese and Europe: Economic and Cultural Encounters is a 1996 book by Marie Conte-Helm, published by Athlone Press.
The last chapter, titled "Japanization of Europe: Raw Fish, Wrestling, and 'Just-in-Time',"[3] discusses the effects of Japanese expatriates on European society.
[4] There are 28 pages of photographs and illustrations,[5] including advertisements, charts, maps, and newspaper articles.
"[6] Sir Hugh Cortazzi, a former Ambassador of the United Kingdom to Japan, wrote in his book review that The Japanese and Europe "is well researched, copiously illustrated and full of interesting information".
[3] MacLean wrote that the book has too much emphasis on the illustrations, which is "[a]t times[...]irritating" and contributes to the "principal flaw" of having "a certain superficiality".