[1] Hua Qiangu (Zhao Liying) is an unlucky orphan born with a strange scent which attracts demons, and therefore is hated and feared by all the villagers.

When Hua Qiangu realizes Bai Zihua's true feelings for her, she decided to let herself be killed by him to restore peace to the world.

Academy-award nominee Chung Munhai, who was the costume designer of the movie Curse of the Golden Flower was also recruited on set.

The preliminary work started one and a half years ago, including choosing of outdoor scene locations and building filming sites in scenic spots in Guangxi.

[3] Two versions of a three-minute short trailer, one in Chinese and the other dubbed in English, were released online, receiving more than 280 million views on Weibo and becoming one of the hottest topics on social media.

In October 2014, two longer trailers dubbed in both Chinese and English language were released in Cannes, France, and received an overwhelming response.