In the episode, Bob thinks the upcoming Land Ship parade will increase business—until he learns that several Port-a-Potties will be in front of his restaurant; Tina's friends tell her she is boring.
The students of Wagstaff school are in the auditorium getting ready to watch a play about the Land Ship, which is famous in their town.
Tina is upset about ruining the parade and together the Belcher kids go to the Land Ship to paint over the graffiti ghost, narrowly avoiding the British re-enactors.
In the meantime, Bob is upset that port-a-potties are parked in front of his restaurant as part of the Land Ship parade route.
Club gave the episode a B−, saying, "“The Land Ship” represents Bob's Burgers telling a story in an intentionally minor key, and that choice left the show with less margin for error than usual.