The assembled mourners, a mix of military personnel and civilians, attend as the casket's red ODST flag is removed, revealing the name of the deceased.

Tarkov is in a one-man "drop pod", known in universe as the Single Occupant Exoatmospheric Insertion Vehicle (SOEIV), entering the atmosphere of an alien planet, onto a battlefield.

[1] McCann was assigned the task of promoting what would become the killer app of the Xbox, the video game Halo: Combat Evolved.

[3] The success of Halo: Combat Evolved led to a series of sequels and tie-in merchandise including books and action figures.

[17] Director Rupert Sanders, known for his work with production company MJZ on campaigns such as Lava for Guinness and Great Return for Nike, Inc.,[18] was given five weeks to produce the commercial, with three days set aside for filming.

[17] Sanders drew inspiration for the shooting style and aesthetic of the commercial from a variety of sources, including news footage from journalists embedded with military forces in Afghanistan, and Russian feature films such as Stalker and Come and See.

[19] With filming complete, MJZ contacted post-production company Asylum to begin work on the substantial visual effects component of The Life.

The team, led by Visual Effects Supervisor Robert Moggach, tripled in size as the scale of the work required became apparent, given the deadline of three weeks.

Work on the opening funeral scene was relatively easy, requiring the creation of only minor elements such as additional tombstones in the foreground and color correction on the actors.

While the Brute was partially animatronic, substantial adjustments such as scaling to almost twice the size and the enhancement of fine muscle movements of the creature were made.

Software used by Asylum FX included Flame and Nuke for compositing, Maya for animation, RenderMan and Mantra for rendering, SynthEyes for tracking, Silhouette Pro for rotoscoping work.

[21] This was followed by its first appearance on U.S. national television as a 150-second spot three days later, during a commercial break in Spike's airing of the World War II miniseries Band of Brothers.

[21] Additional 90-second spaces were purchased on a variety of television networks, including Adult Swim, Comedy Central, ESPN, FX, G4, History, and Spike.

[23] The launch was accompanied by print advertisements and a new interactive website featuring a making-of documentary for The Life, interviews with the director and other crew members, and an unaired scene cut from the ending of the commercial, as well as interactive elements exploring features of the game itself, such as an "evaluation" application offering profiles on several of the game's characters.