The London Paper was also the home of Em, the popular cartoon strip later featured in The Sun, and the City Girl column, written by novelist Alexandra Brown.

It held the contract for evening free distribution in London National Rail stations, meaning it could be picked up at the same locations as Metro in the mornings.

It was also believed to be bidding for the larger contract to distribute free newspapers at London Underground stations on weekday afternoons.

[citation needed] But what’s remarkable about this current escapade is that Murdoch is actually proposing to sell a product that people have previously failed to even give away for free.On 20 August 2009, it was announced that The London Paper would cease publication due to consistent losses.

[1] On 18 September 2009, News International decided to cease publication of the newspaper, having its final print-run after it recorded pre-tax losses of £12.9m in its second year.