It provided information about the policies and services delivered by the Greater London Authority, and key issues affecting life in the capital, and encouraged participation in current debates and consultation."

[1] Most of the remaining £2,250,000 came from advertising and editorial material, paid for by Transport for London and the Metropolitan Police Authority.

Costing £2.8 million a year to fund, many stated that the publication was "expensive propaganda".

[2] It became the topic of many heated blog articles, particularly those who criticised mayor Ken Livingstone.

Those targeting the Londoner attacked what they saw as political bias; for example, putting the Flag of Venezuela on an advertisement for bus travel.