By 1989, The Lords had released over thirty singles and had achieved sales of seven million copies, a record for a German rock band in their own country.

Their 1960s cover versions of Shakin' all over, Poison Ivy, and Gloryland still get much more airtime on German radio today than the originals or later recordings of these songs by English and American performers.

They also appeared as supporting act of The Kinks and The Who on German tours of the two English bands, and performed on the contemporary TV music programme Beat-Club several times (footage from these Beat-Club performances would continue to be rerun on German TV well into the 2000s, playing an important role in shaping public perception of The Lords as a classic beat era act).

From 1976 onwards, The Lords have re-united on several occasions with different line-ups, mostly as a nostalgia live band playing their old hits at 60s festivals and on TV shows, every few years re-recording technologically updated versions of their songs.

Especially "Lord Leo" Lietz has become sort of a bandleader since they have become mostly a 1960s nostalgia act, representing them and still giving the most interviews of all current band members.

[6] Rather than taking the approach of a serious music band, The Lords were more of a slapstick and comedy troupe especially on stage, probably akin to bands like The Bonzo Dog Doo-Dah Band in England at the time (and indeed Johnny Kidd & The Pirates whose Shakin' All Over The Lords covered and which became their first hit single), overdoing the contemporary moptop hairstyle by making it look like a stereotypical Medieval haircut as portrayed in the modern comic Prince Valiant, taking the formal suit fashion introduced by The Beatles and turning them into waiters' clothing, and dancing like a girl group such as the 1920s Tiller Girls on stage.

[1] This rather lighthearted attitude led to a rivalry with the more serious Hamburg-based band The Rattles and especially their bandleader and producer Achim Reichel, who was critical of the Lords for their silly antics.

Instead, since their re-formation they foster more of a rough rocker and teddy boy image both in their instrumentation, arrangements, and their clothing, now appearing in jeans clothing and sunglasses, comparable to the new style 1970s glam rock band Slade took on during the 1980s, even though today The Lords often perform to recordings of their old singles when on TV while dressed up in their new style.