During the ceremony, the shortlist for each category was read out, along with some footage of each nominee to illustrate the reason for their inclusion.
[3] Some winners, such as Patsy Palmer and Edwina Currie, accepted their awards, while others, such as Boy George and David Blaine, did not.
A few winners, such as Simon Cowell and Jordan, showed up at the ceremony to receive their trophy in person.
Writing about the 2004 awards, Frances Traynor of the Daily Record summarised the ceremony as "the show viewers really don't want to watch" and noted that "even Rhona Cameron looked bored".
[4] TV critic Charlie Brooker was particularly scathing, writing that the awards had "enraged" him and that "harassing the heartbroken for funnies is disgraceful".