In December 2015, the building began to be used to house the Star Wars Launch Bay.

Originally, when the park first opened in 1989, the Feature Animation pavilion of "The Magic of Disney Animation," designed originally by award-winning experience designer Bob Rogers[2] and his design team BRC Imagination Arts,[3] included four connected experiences which explored the legacy of Disney animation.

The tour commenced with the live action/animated short film entitled "Back to Neverland,"[4] in which veteran newscaster, Walter Cronkite and comedian Robin Williams guided guests through the different stages in animating a feature-length film by turning Williams into an animated character in the form of one of the Lost Boys of Peter Pan.

Some of its productions included: After the Orlando, Florida division of Walt Disney Feature Animation closed in 2004, the preshow was changed to one main showroom where a Disney animator showed guests how the characters in Disney animated films were chosen and designed, with the help of Mushu, the dragon from Disney's Mulan, (voiced in the show by Eddie Murphy's sound double, Mark Moseley.)

After guests left the showroom, they were led to the area of the former studio with interactive games and a chance to meet characters from the latest Disney animated pictures.