The Magic of Ju-Ju is an album by Archie Shepp released on Impulse!

The album contains tracks recorded by Shepp, trumpeter Martin Banks, trombonist Mike Zwerin, bassist Reggie Workman and percussionists Norman Connors, Frank Charles, Dennis Charles, Ed Blackwell and Beaver Harris in April 1967.

The Allmusic review by Al Campbell states of the title track "Shepp's emotional and fiery tenor takes off immediately, gradually morphing with the five percussionists who perform on instruments including rhythm logs and talking drums.

Shepp never loses the initial energy, moving forward like a man possessed as the drumming simultaneously builds into a fury.

Upon the final three minutes, the trumpets of Martin Banks and Michael Zwerin make an abrupt brief appearance, apparently to ground the piece to a halt.