Typically, this is Barrow, Dalton-in-Furness, Ulverston, Grange-Over-Sands, Windermere, Millom, and some of the more notable stories from Kendal and Copeland.

It is in a tabloid style, and has three separate editions (Barrow, Ulverston and Millom), though the only difference is the story on the front page.

The Mail is printed and published by Furness Newspapers Ltd., a subsidiary of Carlisle-based media company CN Group Ltd.

Market penetration is at its highest in its core area of Barrow and Dalton, at almost 10 per cent of households and at its lowest in Ambleside.

[3][4] Previous editors of The Mail include Steve Brauner, Sara Hadwin, Donald Martin, Keith Sutton, Tom Welsh and Joe Gorman.