Established in 2003 by Denise Gunson, it was purchased in 2006 by Gerry Church and Linda Cholmondeley-Smith.In January 2013, it was bought by Stephan and Petra Bosman.
The Informer covers news, events and people from the Whangapoua settlement in the north, down the east coast to Tairua.
It reports on all areas of local history, culture, arts, sports and often profiles notable figures in the community.
It also contains a weekly fishing report, provided by the Mercury Bay Game Fishing Club and a report by the Mercury Bay local police.
In August 2015, The Mercury Bay informer sold the town of Whitianga on Trade Me for $32 to draw attention to the fact that people who live there were unable to list it as home when buying and selling on the site.