Its outlets microtarget ideologically moderate and progressive female voters, seeking to sway them to vote for Democrats.

According to The Washington Post, "The Independent has quietly positioned itself on the edge of an emerging and controversial industry fueled by ideological donors who are looking to further political agendas with the trappings of old-fashioned journalism.

[7] The group had a stated mission of "investigating and disseminating news that impacts public debate and advances the common good."

[10] The Project for Excellence in Journalism of the Pew Research Center surveyed and analyzed nonprofit news organizations active on the state or national level in 2011 and again in 2013.

[11] The 2011 study found that "the liberal American Independent News Network [doesn't] ... reveal much about who's paying their bills, and [its] work skews clearly in one direction, both in the topics [it covers] and the content of individual stories".