Minimal counterintuitiveness effect

[1] A number of experimental psychology studies have found support for Boyer's hypothesis.

Boyer originally did not precisely specify the number of expectation-violations that would render an idea maximally counterintuitive.

Studies by the I-75 Cognition and Culture Group[6][7][8][9] also labelled ideas violating two expectations as maximally counterintuitive.

Subsequent studies[11] of the MCI effect have followed this revised labelling scheme.

Upal[12] has divided the cognitive accounts that explain the MCI effect into two categories: the context-based model of minimal counterintuitiveness, and content-based view of minimal counterintuitiveness.