During promotion of the album, 40 Below Summer appeared on Headbangers Ball, and the video for "Self Medicate" found significant airplay and the song was featured on the soundtrack for the thriller film The Texas Chainsaw Massacre.

This video features the group performing the song in a city park as well as various acts of indulgent "self medication" by townspeople (i.e. secretively buying pornography, gorging on food, making out).

He noted its more melodic approach, writing "while the band's forceful attack still won't land it in the pop survey, Bendeth's input does manage to give the band a foot up on other alternative metal acts in the run for airplay in the 'active rock' format."

Luerssen also criticized the track "Breathless", stating that it "finds the outfit capably shifting into pop ballad mode à la Creed."

"[1] CMJ New Music Report gave the album a positive review in October 2003, and compared its sound to Machine Head, Spineshank and Killswitch Engage.