Before finding a home for The NewMusic, Martin pitched the concept to CBC and CTV, but both networks passed, deeming it too unconventional for their audiences.
Undeterred, Martin approached Moses Znaimer at Citytv, whose boundary-pushing ethos made it a perfect match for the program.
From the start, The NewMusic broke ground with on-location interviews and stories examining topics like censorship and activism, merging journalistic depth with the vibrancy of pop culture.
In November 2008, The NewMusic was officially canceled after nearly 30 years on air, marking the end of a groundbreaking era in Canadian music journalism.
[6][7] The cancellation reflected broader industry shifts, as MuchMusic pivoted toward youth-oriented reality content amid declining budgets and changing viewer habits.