The New Dada were formed in Milan in 1962 by vocalist Maurizio Arcieri, Franco "Pupo" Longo (drums), Franco Jadanza and Renato "Renè" Vignocchi (guitar), Ferruccio "Ferry" Sansoni (keyboards) and Giorgio Fazzini (bass guitar).
After releasing a handful of singles and their first and only album, I'll Go Crazy, the band got significant airplay and was invited to television programmes, Studio Uno and Andiamoci Piano.
In November 1966 they won the "Yellow Record" award at the Bandiera Gialla Beat Club in Rimini with a cover of The Rolling Stones's "Lady Jane".
In 1967, creative tensions within the band resulted in a split, with Arcieri, Fazzini and Longo on one side and Sansoni, Vignocchi and Jadanza on the other.
[1] In 1967 Arcieri formed a new band, Krisma, with Christina Moser, whom he had met on 22 September 1966 at a private party held for the birthday of Wätcher's daughter Patrizia.