Although it failed to chart when first released, it became a popular track on the northern soul circuit, which led to a successful UK re-release in the spring of 1975, when it reached no.

[5] The album version features the group singing the opening two lines "Beware of his promise, believe what I say" before Valli joins in.

[5] The song was covered by Lene Lovich in 1979, by Intastella in 1995, by Soft Cell in 2002 ("The Night" was due to be their second single in 1981 but instead they opted for "Tainted Love") and Klaxons in 2007.

Pulp recorded a version live in Paris for a France Inter radio station Black Session on 17 November 1992.

The song is considered a "Northern Soul" classic due to its heavy bass production and strong beat, as well as the fact that it did not succeed commercially.