At the official opening, Mayor Quimby turns on the electricity which causes the monorail car to activate and destroy the boardwalk, running down Sebastian Cobb in the process before finally derailing and crashing into a memorial statue of Leonard Nimoy.
After an initial slump in the opinion polls, a promise at the candidates' debate to extinguish the tire fire pushes her support above Quimby's, ultimately winning her the election.
However, when the bulldozers arrive at the tire fire, Marge feels sympathy for the landmark's souvenir stand operator who has chained himself to the gates in protest, and calls them off where she is accused of breaking her promise.
When he declines her offer, she accidentally insults the still-chained owner learning that he was a Vietnam War veteran whose best friend died stepping on a land mine.
As a result, she is encouraged to continue to publicly make fun of Homer, who gets a sandwich named after him, and his own balloon in the Thanksgiving Day Parade that "farts" confetti.
The people of Springfield, tonight, flock to Marge not because she’s clearly a better candidate and person than perennially elected, womanizing, cartoonishly corrupt Diamond Joe Quimby, but because resident political operative Lindsey Naegle convinces her to use Professor Frink’s micro-targeted campaigning.