The Phoenix Incident is a 2016 American science fiction horror film written and directed by first time director Keith Arem, and starring Yuri Lowenthal, Troy Baker, Liam O'Brien, Michael Adamthwaite, Jamie Tisdale and Brian Bloom.

On that date, lights of varying descriptions were reported by thousands of people[2] between 19:30 and 22:30 MST in a space of about 300 miles (480 km) from the Nevada state line, through Phoenix, to the border of Tucson.

Expository text explains that, since 1997, the United States military has been engaged in a covert war against "forces of unknown origin", and that "57 incidents have spread across Asia, Europe and Russia."

Heaven's Gate cult member Walton S. Gayson (Adamthwaite), initially held as a suspect in the murder of the four men, was taken into federal custody.

The interviewed officer details how the military detected the approach of a triangular-shaped object in the tail of the passing Hale-Bopp comet until it began to descend into Earth's atmosphere over Arizona.

While packing their truck for the trip, the men notice a growing military air presence in the area, first helicopters and then F-15 fighter jets and A-10's, as well as odd atmospheric disturbances.

As his helmet flies off, Glenn is killed out of the view of the camcorder before the creature disappears, and one of the alien spacecraft slowly leaves the area.

Before production and release of the movie, Director Keith Arem, noted for his work in video games and graphic novels, began a four-year long transmedia marketing campaign, using twenty hidden websites, social media accounts, and blogs to drop "digital breadcrumbs" about a "vast military cover-up over the disappearance of four friends off-roading in the mountains near Phoenix after witnessing the U.S. military shoot down a UFO".

The film makers utilized social media sites and sponsors, including Fathom Events, AMC, Hollywood Today, Regal, Fandango, Celestron, Shazam, and Lootcrate to distribute hidden content and supplemental clips from the motion picture and viral campaign.

Director Keith Arem announced that an interactive/investigation version of the film as an iOS app[5] would be released to contain all of the hidden content from the entire campaign.