The authors of the book are Kevin Abrams, and Scott Lively, an American right-wing activist who worked for Oregon Citizens Alliance (loosely affiliated with the Christian Coalition of America) and Abiding Truth Ministries.

[12] Chapters of the book address issues such as Magnus Hirschfeld and his Institut für Sexualwissenschaft, Adolf Brand, the Freikorps, Baldur von Schirach and the Hitler Youth, and Ernst Röhm.

[13] In his book Stormtrooper Families about homosexuality in the Sturmabteilung, American historian Andrew Wackerfuss described the authors as "a pair of anti-gay political activists" who "tried to rebrand the brown shirt as a pink swastika".

He situates the book within 1990's culture wars in the United States and noted that Lively's allegations of "gay fascism" have gained "wide popularity on the American right" as well as in Russia and Uganda.

[17] German historian Martin Göllnitz called the book's argument "completely untenable" because it relies on fabrications like the claim that Röhm's SA was the product of the Weimar homosexual movement.

[18] Sociologist Arlene Stein states that The Pink Swastika "is a carefully constructed piece of political rhetoric, mixing serious scholarship with lies and outright distortions, truths with half-truths and falsehoods".

Right-wing website World Net Daily also promoted The Pink Swastika, stating that it "makes the case that the Nazi Party is best understood as a neo-pagan, homosexual cult".