Directed by Per-Olav Sørensen, the series tells a "fictionalized" story of the birth of the Swedish music streaming company Spotify, along with its early challenges.
The series was inspired by a non-fiction book, Spotify Untold, written by Sven Carlsson and Jonas Leijonhufvud, business reporters at Swedish Dagens Industri.
[2][11] In addition, Eiffel Mattsson and Luke Franklin would be producing along with Levin; meanwhile, Christian Spurrier was hired as the screenwriter for the series.
[19] Tom Goodwyn of TechRadar gave the series 5/5 stars, praising its writing, directing, and cast performances, with the story being told from six different perspectives noted as its biggest strength.
[20] Joel Keller of Decider similarly gave the series praise on its cast performances, particularly on Janice Kamya Kavander's acting, while noting the repetitiveness of its storytelling.
[21] Stuart Heritage of The Guardian gave the series 3/5 stars, also praised the multiple perspective of the storytelling while finding some episodes "a frustratingly bitty watch".