[5] The Dominion was distributed throughout the lower half of the North Island, as far as Taupo, where it met with Auckland's ambitiously named The New Zealand Herald.

[citation needed] After the titles were merged, The Dominion Post was the only daily newspaper in Wellington City.

[7] On 25 May 2020, Nine Entertainment sold its holdings, including The Dominion Post, to Stuff's CEO Sinead Boucher for NZ$1, with the transaction completed on 31 May 2024.

The editor, Caitlin Cherry, laid out the rationale:[9] As an independently owned New Zealand company, we are under no-one’s dominion.

[12] The dropping of "Dominion", a word described by legal expert Grant Morris as "not actually that important",[13] was perceived by some as virtue signaling.

[14][15] Morris also pointed out that no Act of Parliament has actually revoked New Zealand's status as a Dominion, which it held from 1907 until the Statute of Westminster was adopted in 1947.

[16] The name change was also thought by some to be hypocritical for suggesting an anti-imperialist stance, given the newspaper's historical bias against Māori, for which Stuff apologised in 2020.

[17][18] The name The Post was considered bland and unoriginal by many, with Newstalk ZB describing it as "an act reflective of a complete lack of any creativity".