From 1866 (or earlier) until December 1888, the paper was called the Telegraph and St Kilda, Prahran and South Yarra Guardian.

From 13 December 1902 the banner head read the Prahran Telegraph, with which is incorporated the St Kilda Advertiser and the Malvern Argus.

[2] The preceding Prahran and St Kilda Advertiser was first published by John Hartley in 1857, and continued until at least 1861.

Henry Osment was prominent in local affairs and on Prahran Council, serving as Mayor for 1888/89.

John Hartley was publishing the Prahran and St Kilda Advertiser from offices in Chapel Street in 1857.

During that period, the paper was published from Barkly Street, Junction, St Kilda.

Osment (deceased's father) acquired the goodwill and copyright of the Prahran Telegraph, which subsequently fell into his son's possession".

It is shown on the MMBW plan c. 1896, with the office opposite and slightly north of Anchor Place, and with the printing room set back behind the shopfronts of 219-223.

[9] The Osment family purchased the Telegraph again in March 1895 from Crabb & Yelland, retaining ownership until Arthur Tilley took over on 22 Oct 1905.

From 1882-87 this was in partnership with James Crabb, before Brotherton left to take over a rival paper, the Prahran Chronicle (published c. 1879-1919).